Askling scores every segment in your HubSpot on speed, size, kept and grown, together. And it tells you when that changes.
It says who you sell to. It does not say who works.
B2B SaaS, 100 to 1,000 employees. Nobody checks if those accounts win more, stay longer or grow. Tier rules in the CRM are never tested either.
Teams chase win rate, then end up with segments that close fast and churn.
When the market moves, nobody sees it until the quarter is lost.
A segment works when it hits all four together. Win rate is shown alongside, but not scored.
Try it. Keep speed high and pull kept down.
Example segment: WholesaleEach outcome as a ratio to your company average
115score
Speed120 Size115 Kept110 Grown115The maths, in plain words
Equal weights. One low outcome pulls the score down, however good the others are.
Illustrative segment. The tag follows simple rules on the four bars.
Today it runs internally on a first company. Every mock below is fictional.
About 23 plain questions: pipelines, what the amount means, who counts as a customer, how churn is marked, your ICP today.
For each one it scans HubSpot, proposes the answer with evidence and says where to find it.
Which pipelines hold new customers?
40 won in 24 months, 97% on first time customers.
Where to find it: your deal pipelines, in HubSpot settings.
Not answered yet. You can also type your own.
Your current ICP is the starting point: version 1. It gets checked, never replaced silently.
Run analysis now reads HubSpot, read only, and scores every segment: ICP tier, region, company size, industry or any field you choose.
Each segment is a tile: a score where 100 is your company average, four bars and a trade off tag.
One click shows the evidence and the deals behind every number.
A two by two: wins fast and big, against keeps and grows. Four quadrants: ICP core, worth the effort, churn trap and exclude.
Bigger dots rest on more deals. Hollow dots are low confidence.
Segments by industry
Public sector is not plotted: not enough data.
No billing data connected. Grown is weaker without it.
Every run compares with the ones before. When something moves, you get an alert with the evidence.
Alerts inform. They never change the ICP.
Was 80%now 60%
Share of new deals on core ICP accounts, over the last 90 days.
Compared with earlier runs, with the deals behind both numbers.
Informs only. Your ICP stays as approved.
Open a tile. Each outcome against your average, how many deals it rests on, how sure it is, and the deals themselves.
Nothing in this mock talks to a server.
No billing data connected. Grown is weaker without it.
Illustrative data. Every segment and company is fictional.
Every number says how sure it is. When the data is thin, it says so instead of guessing.
Five lucky deals. All big, all fast. Shown near the average until more deals agree.
Raw160 Shown108Small segments are pulled toward your average, so 5 lucky deals don't make a best segment.
Below a minimum sample size, an outcome says not enough data instead of a number.
Clear, low confidence or not enough data. Shown on every bar.
Without billing data, revenue growth is weaker. Every view says so.
The analysis never changes a record. Every run checks its data against HubSpot's own totals.
Pipelines, the revenue field and who counts as a customer come from the interview. Proven on one company today.
Some fields look useful, but mislead. These are refused.
Today's ICP is version 1. Changing it is a leadership decision, once a year.
Try it. Approve the draft, then restore v1.
Midmarket SaaS, EMEA, 100 to 1,000 employees. Approved by leadership in January.
Adds Fintech. Drops SMB. Prepared from the last run.
| Measure | v1 | v2 |
|---|---|---|
| Accounts in the ICP | 1,240 | 1,090 |
| Score of those accounts | 104 | 113 |
| Kept after 12 months | 84% | 89% |
Every version is kept, with who approved it and when.
Built on the ICP you approve. None of this runs today.
One company, its own HubSpot. No names, and no numbers about it.
For Heads of Sales, Marketing and RevOps at B2B SaaS companies on HubSpot.